M-commerce refers to ________
A) conducting business using mobile channels
B) the use of mass media communications to attract customers
C) providing mobile and on-site services to customers
D) the use of a specific medium to communicate with prospects
E) using the Internet as a medium for doing business
A
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Which of the following is not a criticism of transformational leadership approach?
A. lacks conceptual clarity B. has potential to be abused C. expansive leadership view D. elitist and anti-democratic
In what analytics-based application does a company numerically rate its best prospective customers?
A. Sales 2.0 B. competitive benchmarking C. customer ranking D. lead scoring E. equalized workload method
The basic concept that both parties to a contract should have agreed to the same terms is referred
to as: A) Co-agreement. B) Mutual assent. C) Bilateral agreement. D) Common intent.
When the step-down method is used, the service department whose costs are allocated first is often the department that:
A. serves the greatest number of other service departments. B. is the newest. C. obtains the highest yield. D. serves the fewest other service departments. E. has the lowest cost.