Jack Trout and Al Ries introduced ________ as the basis for advertising strategy and creative development in the early 1970s.
A. buzz marketing
B. creative brief
C. inherent drama
D. neuromarketing
E. positioning
Answer: E
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In the United States, an investor who bought the average stock in 1929 and sold it in 1959 would have had a
A. negative or zero real capital gain on his stock. B. 50 percent real capital gain on his stock. C. 100 percent real capital gain on his stock. D. 1000 percent real capital gain on his stock.
Which of the following best describes product positioning?
A) differentiating a market offering to create superior customer value B) arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers C) identifying consumer needs and creating a product to meet those needs D) evaluating each market segment's attractiveness and selecting one or more segments to enter E) dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors
A listener may raise an ______ question, one that could throw your presentation off track
Fill in the blank(s) with the appropriate word(s).
Data envelopment analysis indicates the relative ________ of a service unit compared with others
Fill in the blank with correct word.