A company sent a trained observer to watch and interact with consumers in their natural environments in order to gain deeper insights on consumer needs. This is an example of ________
A) viral marketing
B) survey research
C) ethnographic research
D) experimental research
E) niche marketing
C
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What is intellectual capital and what is its effect on the ratio of a firm's market value to book value?
What will be an ideal response?
Being credible to a connector means that a firm must do all of the following, EXCEPT
A) establish that it is a reliable source of information. B) persuade the connector to accept a story sight-unseen. C) demonstrate that it is well-qualified to present material on a topic. D) prove to the connector's audiences that the organization is an authority and has expertise. E) exercise diligence in gathering information and facts.
Answer the following statements true (T) or false (F)
1. In groupthink, putting pressure on dissenters is a sign of closed-mindedness. 2. Members of virtual teams are less likely to loaf than in face-to-face teams. 3. Bringing in outsiders is one way to stop the escalation of commitment. 4. The best groups strike a balance between unity and disunity. 5. Groups can abandon projects too soon as well as too late.
An analysis that explains differences between the checking account balance according to the depositor's records and the balance reported on the bank statement is a(n):
A. Internal audit. B. Trial reconciliation. C. Bank reconciliation. D. Bank audit. E. Analysis of debits and credits.