Answer the following statements true (T) or false (F)

1. Through the process of identification, advocates can adjust their arguments to listeners’ needs.
2. Relying on advice from those who are deferential is not conducive to productive argument.
3. When hospital emergency room workers hear the term “full moon” and anticipate an evening
of bizarre cases, they are responding to the connotative meaning of the term.
4. When arguing with someone with whom the advocate enjoys positive familiarity, concern
with preserving a constructive communication environment becomes less important.
5. Advocates should use methods similar to those used by corporate marketing departments when
analyzing unfamiliar audiences.


1. true
2. true
3. true
4. false
5. true

Communication & Mass Media

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Discuss the difference between connotative and denotative meanings. Provide examples that demonstrate these concepts.

What will be an ideal response?

Communication & Mass Media

Cultural ______, in contrast to ethnocentrism, is the view that an individual’s beliefs and behaviors should be understood only in terms of that person’s own culture.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

In the __________ speech the main purpose is to entertain, however, they are also serious in their force or demand on audiences

a. introduction b. welcome c. persuasive d. after-dinner

Communication & Mass Media

Handling the question-and-answer session well can enhance a speaker's credibility and strengthen the impact of his or her speech.

Answer the following statement true (T) or false (F)

Communication & Mass Media