The best way to fully utilize team resources is the ________ approach to group decision making.
a. democratic
b. consultative
c. consensus
d. normative
c. consensus
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Advertising, sales promotion, public relations, and buzz building activities are all ________
A) channels that should be integrated under the concept of integrated marketing communications B) channels focused more on interactive marketing than traditional marketing C) promotional tools used for push strategies but not pull strategies D) promotional tools used for pull strategies but not push strategies E) promotional tools adapted for use in mass marketing
The three kinds of FX exposure are translation, transaction, and __________.
Fill in the blank(s) with the appropriate word(s).
Which of the following is likely an example of a low contact service?
a. Beauty parlor b. Custom sandwich shop c. ATM d. Coffee shop
Malloy Company, a manufacturer of small appliances, had the following activities, allocated costs, and allocation bases
Activities Allocated Costs Allocation Base Account inquiry (hours) $77,000 2,800 hours Account billing (lines) $31,000 15,000 lines Account verification (accounts) $14,000 29,000 accounts Correspondence (letters) $14,000 1,000 letters The above activities are carried out at two of its regional offices. Activities Northeast Office Midwest Office Account inquiry (hours) 100 hours 300 hours Account billing (lines) 16,000 lines 8,000 lines Account verification (accounts) 1,800 accounts 600 accounts Correspondence (letters) 50 letters 110 letters How much of the account inquiry cost will be assigned to the Midwest Office? (Round any intermediate calculations to two decimal places and your final answer to the nearest dollar.) A) $16,500 B) $77,000 C) $27,500 D) $8,250