The owner of a local ice-cream shop in a small tourist town realized that when hotel occupancy is up, sales in her ice-cream shop are also up. The relationship between hotel occupancy rate and ice-cream sales is an example of a(n) ______.
A. dependent variable
B. independent variable
C. hypothesis
D. correlation
D. correlation
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Stabilizing speculation reinforces market forces by intensifying an appreciation or a depreciation in a currency's exchange value.
a. True b. False
In the ________, all elements of a market plan merge into a forecast of percent margins and marketing profitability
A) situation analysis B) performance review C) profit plan D) marketing performance plan E) adjusting marketing plan
Place advertising, or out-of-home advertising, is a broad category that includes many creative and unexpected forms to grab consumers' attention, including all of the following EXCEPT ________
A) billboards B) yellow pages C) public spaces D) product placement E) point of purchase
Valley, Inc. has 9000 shares of preferred stock outstanding. The preferred stock has a $90 par value, a 14% dividend rate, and is noncumulative. If Valley has sufficient funds to pay dividends, what is the total amount of dividends that will be paid out to preferred stockholders?
A) $32,143 B) $113,400 C) $57,857 D) $8100