Message analytics is a technique used primarily for
a) Baseline polling
b) Environmental monitoring
c) Public relations audits
d) All of the above
True/False
B
Communication & Mass Media
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"The amount of recycling in America will decrease in the next ten years" is a claim of
a. fact. b. value. c. conjecture. d. policy. e. inference.
Communication & Mass Media
Cultures which value individual differences are called
a. collectivist cultures b. individualistic cultures c. communist nations d. capitalist nations
Communication & Mass Media
In the PESO model, which one of these allows the company to have complete control over its story?
a. paid media b. earned media c. shared media d. owned media
Communication & Mass Media
What kind of reasoning works primarily from observation?
a. deductive b. syllogistic c. inductive d. analogical
Communication & Mass Media