The most common delivery approach, both inside and outside the classroom, is
A. manuscript.
B. extemporaneous.
C. enhanced.
D. memorized.
Answer: B
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Ivy Lee, an early public relations practitioner, encouraged his clients to deal with negative publicity by
A) spin mastery and releasing counteracting positive stories. B) aggressively denying the problem. C) stonewalling and refusing to talk with reporters. D) telling the truth while putting a human face on their organization and its accomplishments.
Below-the-line employees are those employees in media companies who:
a. use fairly common skills to perform their jobs b. earn less than $100,000 per year c. do not have college degrees d. do not own a portion of the company
Nielsen (formerly Arbitron) is the major player in audience measurement
a. TRUE b. FALSE
When constructing an outline, it is important to
A) outline the introduction, body, and conclusion as connected units. B) use a consistent set of symbols. C) use keywords and phrases. D) avoid the use of transitions.