Answer the following statement(s) true (T) or false (F)
1.An ad does not have to be seen or heard for it to be effective.
2.An advertisement should persuade people to enact a behavior that will benefit both the consumer and the advertiser.
3.The creative brief is an organized format that allows you to put your ideas before other members of your agency, your boss, and eventually your client.
4.The objective statement is where you describe the evidence that explains why your approach to this promotion makes sense.
5.The tone or brand is the brief statement as to how you plan to give people the information in an acceptable fashion.
1.false
2.true
3.true
4.false
5.true
You might also like to view...
In rehearsing your speech, the text recommends that you
a. plan on reading the speech aloud. b. use the impromptu style to sound relaxed and casual. c. write it out word for word for better recall and retrieval. d. memorize the main points and possibly the introduction and conclusion.
Which of the following is not one of the ways W. Lance Bennett says current news practices distort or bias news content?
a. instantaneous news b. fragmented news c. personalized news d. dramatized news
Persuasion is
A) a method of tricking the audience. B) using manipulation C) being ambiguous. D) about influence, not coercion.
Answer the following statement(s) true (T) or false (F)
1.It’s a good idea to dive right into writing ad copy without preparation. 2.You can use a lot of that research information you gather to determine the demographic, psychographic, and geographic aspects of your audience. 3.The target market is the group of people you have in mind for an advertisement or an ad campaign. 4.When advertisers market their product to one group and draw a different group of consumers, this is known as the actual audience or the actual consumers. 5.The more you try to cram into an ad, the less lost your readers and viewers will be.