Answer the following statement(s) true (T) or false (F)
1.It’s a good idea to dive right into writing ad copy without preparation.
2.You can use a lot of that research information you gather to determine the demographic, psychographic, and geographic aspects of your audience.
3.The target market is the group of people you have in mind for an advertisement or an ad campaign.
4.When advertisers market their product to one group and draw a different group of consumers, this is known as the actual audience or the actual consumers.
5.The more you try to cram into an ad, the less lost your readers and viewers will be.
1.false
2.true
3.false
4.true
5.false
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Which is the key major difference between public relations and advertising?
A) Advertising involves paid space and broadcast time. B) Advertising relies on a number of communication tools. C) Advertising is broader than public relations in scope. D) Advertising often uses public relations as a communication tool. E) Advertising uses the tools of persuasion.
One way to use a mnemonic device to aid your listenersin following and remembering your speech would be to NEVER use an acronym
Indicate whether the statement is true or false
According to the text, an audience perceives a speaker as credible when the speaker is competent, knowledgeable, dynamic, and _________
Fill in the blank(s) with the appropriate word(s).
Trina was born in 1962. She lived a secure early childhood, only to have her family uprooted
by her father's job loss in her teens, followed by her parents' divorce. She attributes her current determination to build a decent savings and balance her career and personal life to the uncertainty she faced in her early years. Trina's outlook is typical of a person in this generational group. A) Matures B) Baby Boomers C) Generation X D) Millenials