The company's marketing information system should be a mix of what managers think they need, what managers really need, and ________
A) what the marketing research department is able to do
B) what consumers are willing to consume
C) what the government policies allow
D) what is acceptable at the industry level
E) what is economically feasible
E
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Pratte Boat Wash's cost formula for its cleaning equipment and supplies is $2,460 per month plus $49 per boat. For the month of April, the company planned for activity of 58 boats, but the actual level of activity was 18 boats. The actual cleaning equipment and supplies for the month was $3,470.The spending variance for cleaning equipment and supplies in April would be closest to:
A. $1,832 F B. $128 U C. $1,832 U D. $128 F
Dean recently had a BRZ broadband connection installed. However, the connection was bad and he didn't get the quality he required. He contacted BRZ about the problem, but the company did not solve his problem. Dean switched to Blue Broadband
Which of the following was the cause of Dean's switching behavior? A) involuntary switching B) competition C) response to service failure D) service encounter failures E) inconvenience
Prepare a comparative common-size income statement for each company for the year ending December 31, 2019. Round to two decimal places. Use a multi-step format for the income statement.
Data for Martin Corp. and Tante, Inc. follow:
Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through
A. fair debt collection practices. B. fewer competitors. C. higher prices. D. increased choices. E. protection from false advertising.