Carrie tends to purchase various brands of bath soap. She has never been loyal to a specific brand; instead she does a lot of brand switching. Carrie exhibits ________
A) dissonance-reducing buying behavior
B) complex buying behavior
C) habitual buying behavior
D) variety-seeking buying behavior
E) conspicuous consumption behavior
D
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At Healthy Beauty Solutions, Carly created an award-winning line of lip balm, lip gloss, and lipstick after many hours of research and discussions with experts. Now, with her manager's encouragement, she frequently conducts workshops for other employees about lip color and other beauty products. In this scenario, which feature of Healthy Beauty Solutions is exemplified?
A. learning culture B. job rotation C. flexible environment D. critical thinking E. functional organization
Hueblue Software, an application provider to the gaming industry, decided to enhance its portfolio by developing motion-control-enabled games for the mobile gaming industry. In this scenario, which competitive strategy is Hueblue Software implementing?
A. locking in customers B. locking in buyers C. raising barriers to market entry D. establishment of alliances E. product differentiation
Nemes Incorporated makes a single product-a cooling coil used in commercial refrigerators. The company has a standard cost system in which it applies overhead to this product based on the standard labor-hours allowed for the actual output of the period. Data concerning the most recent year appear below: Budgeted fixed manufacturing overhead$324,360 Budgeted production (a) 30,000unitsStandard hours per unit (b) 1.70labor-hoursBudgeted hours (a) × (b) 51,000labor-hours?The fixed component of the predetermined overhead rate is closest to:
A. $6.36 per labor-hour B. $5.35 per labor-hour C. $9.10 per labor-hour D. $10.81 per labor-hour
What is the primary justification marketers use for conducting recognition and recall tests?
A. Researchers find that recalling an advertisement has a strong link to purchasing a product. B. People have unfavorable views of advertising and are unlikely to purchase advertised products. C. Consumers tend to enjoy participating in these tests and are likely to purchase the products as a result. D. People are more likely to buy a product they have seen advertised than one they have not seen advertised. E. There is a strong link between advertisement recall/recognition and word-of-mouth communication.