What is Graphology?
a. The study of handwriting for the purpose of character analysis.
b. Voice stress analysis for the purpose of determining whether a person is lying.
c. Using answers to pencil-and-paper honesty tests to elicit information about a person's honesty and code of ethics.
d. The process by which we obtain release from unpleasant emotional tensions by talking about the source of these tensions.
a
FEEDBACK: a. Correct.
b. Incorrect.
c. Incorrect.
d. Incorrect.
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Which of the following is NOT one of the four main applications of data mining for marketers?
A) customer retention B) customer acquisition C) customer abandonment D) competitive intelligence E) market basket analysis
The direct method of reporting
a. is preferred by U.S. GAAP. b. shows a reconciliation between net income and cash flow from operations either at the bottom of the statement of cash flows or in a separate note. c. reports the amounts of cash received from customers less cash disbursed to various suppliers, employees, lenders for interest payments, and taxing authorities. d. includes all of the above. e. includes none of the above.
A retailer and a supplier both utilize relationship marketing. Which merchandise source do they best illustrate?
a. company-owned b. outside, new supplier c. opportunistic buying d. outside, regularly used supplier
A budget prepared for a particular level of activity is a(n)
A) operational budget B) capital budget C) static budget D) flexible budget E) cash budget