A social media strategist noted that “smart brands use ______ in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them.”
A. Blogs
B. Twitter
C. Facebook
D. LinkedIn
B. Twitter
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Credit counselors often advise individuals to limit their consumer credit (not including home mortgages) to
A) about 20% of take-home pay. B) an amount no greater than 20% of total assets. C) about 50% of long-term debt. D) an amount that leaves 50% of their discretionary income flexible.
Competition-based pricing is important if competing products are similar and the organization is serving markets in which price is the crucial variable of the marketing strategy.
Answer the following statement true (T) or false (F)
Balanced scorecards contain a number of factors that are important to the success of a business. These factors are often divided into four categories: financial, internal operations, customer, and learning and growth?Consider the twelve factors that follow.1. Market share2. Earnings per share3. Manufacturing cycle efficiency4. Machine downtime5. Number of patents held6. Employee suggestions7. Number of repeat sales8. Levels of inventories held9. Number of vendors used10. Cash flow from operations11. Employee training hours12. Gross marginRequired: Determine the proper classification (financial, internal operations, customer, and learning and growth?) for each of the twelve factors listed.
What will be an ideal response?
Bonds that may be exchanged for common stock when the stock reaches a specified price are called
A) options. B) convertible bonds. C) callable bonds. D) stock bonds.