Orlando gave his persuasive speech on why the class should participate in the campus recycling program. Initially, the views of very few students were changed. However, after a few months, most of the class was participating. Orlando's speech could be said to have

A. a persuasive cause.
B. source credibility.
C. dynamism.
D. a sleeper effect.


Answer: D

Communication & Mass Media

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The remarks an actor makes after receiving an Academy Award are an example of a(n) ________ speech.

A. informative B. persuasive C. special occasion D. introductory

Communication & Mass Media

Berscheid and Walster (1978) found that most people interpret close friends' attitudes as more congruent with their own than is actually true. This is an example of ________.

A. impression management B. cognitive mirroring C. dissonance self-perception D. None of the answers is correct.

Communication & Mass Media

The organizational pattern that entails five steps and can be used to persuade people to buy a product is called:

A. cause and effect. B. topical. C. motivated sequence. D. problem solution.

Communication & Mass Media

The PR firm Burson-Marsteller specializes in which of the following?

a. product promotion b. political campaigns c. digital media management d. reputation management

Communication & Mass Media