Orlando gave his persuasive speech on why the class should participate in the campus recycling program. Initially, the views of very few students were changed. However, after a few months, most of the class was participating. Orlando's speech could be said to have
A. a persuasive cause.
B. source credibility.
C. dynamism.
D. a sleeper effect.
Answer: D
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The remarks an actor makes after receiving an Academy Award are an example of a(n) ________ speech.
A. informative B. persuasive C. special occasion D. introductory
Berscheid and Walster (1978) found that most people interpret close friends' attitudes as more congruent with their own than is actually true. This is an example of ________.
A. impression management B. cognitive mirroring C. dissonance self-perception D. None of the answers is correct.
The organizational pattern that entails five steps and can be used to persuade people to buy a product is called:
A. cause and effect. B. topical. C. motivated sequence. D. problem solution.
The PR firm Burson-Marsteller specializes in which of the following?
a. product promotion b. political campaigns c. digital media management d. reputation management