The PR firm Burson-Marsteller specializes in which of the following?

a. product promotion
b. political campaigns
c. digital media management
d. reputation management


d. reputation management

Communication & Mass Media

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Why is it important to establish the importance of your topic in a speech introduction?

What will be an ideal response?

Communication & Mass Media

An assertive message takes your listener's feelings and rights into account as well as your own

Indicate whether the statement is true or false

Communication & Mass Media

A(n) _____ refers to what we would like to be.

a. interdependent self-perception b. ideal self-concept c. social construction of self d. self-fulfilling prophecy

Communication & Mass Media

Mr. Youngher arrives at his interview for a community relations internship with Bethlehem Electric in Chicago five minutes late and in a rumpled suit. When he is introduced to the chief marketing officer, Mr. Youngher moves in close as they shake hands and winks. The executive takes a step back.

What will be an ideal response?

Communication & Mass Media