Altria Group Inc.'s Phillip Morris failed at another attempt to target Americans looking for a potentially safer cigarette. This market exhibits a lack of _____.
A. substantiality
B. identifiability and measurability
C. responsiveness
D. reliability
E. accessibility
Answer: C
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Melanie is writing a persuasive message asking his employees to complete an online company survey. Which of the following should he do when writing his message?
a. Use long, descriptive paragraphs. b. Use abstract nouns and passive verbs. c. Focus repeated attention on the benefits to the company. d. Use a deductive outline.
Possible remedies for a breach of contract include:
a. compensatory damages. b. fines. c. incarceration. d. All of these. e. None of these.
Average age of inventory is viewed as the average length of time inventory is held by a firm or as the average number of days' sales in inventory
Indicate whether the statement is true or false
E&V Bridal Studios, a wedding consulting business, only works with Eastern Asian customers who want to use their cultural heritage in their wedding ceremonies. What type of segmentation strategy does the wedding consultant use?
A. market aggregation B. undifferentiated targeting C. multisegment marketing D. concentrated targeting E. limited demand