A gift sent by mail to a customer, based on a proof-of-purchase receipt, is which type of premium?
A) free-in-the-mail
B) self-liquidating
C) bounce-back
D) instant-redemption
A
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When a new partner is admitted to a partnership, there should be a(n)
a. revaluation of assets b. realization of assets c. allocation of assets d. return of assets
LG, a consumer electronics manufacturer, recently introduced a 55" Internet-capable, 3D OLED (Organic Light Emitting Diode) HDTV. As its marketing manager, you have used lifestyle analysis in the past, particularly the VALS system, to help you profile your customers. Which of the following VALS profiles would be the most likely target market for this product?
A. Survivors B. Innovators C. Experiencers D. Believers E. Achievers
To achieve the goals of a bad-news message, you should
A) use general language to cushion the impact of the negative news. B) persuade the reader that the decision is reasonable. C) apologize for having to make the decision. D) indicate the personal reasons for the decision. E) choose the direct plan based on the "you" attitude.
You know you are a member of a virtual team when your team members
A) work in different locations and communicate electronically with each other. B) work in the same location but you rarely communicate with each other. C) play video and computer games during breaks. D) are below standard in terms of productivity.