LG, a consumer electronics manufacturer, recently introduced a 55" Internet-capable, 3D OLED (Organic Light Emitting Diode) HDTV. As its marketing manager, you have used lifestyle analysis in the past, particularly the VALS system, to help you profile your customers. Which of the following VALS profiles would be the most likely target market for this product?
A. Survivors
B. Innovators
C. Experiencers
D. Believers
E. Achievers
Answer: B
You might also like to view...
Which of the following levels of organization mediates between the technical group and top management?
A) Technical B) Organizational C) Managerial D) Institutional
The marketing concept applies to nonprofit organizations as well as to businesses.
Answer the following statement true (T) or false (F)
To be considered strategic resources that contribute competitive advantage, they must have several characteristics. Which of the following is not one of these?
A. valuable B. inexpensive to imitate C. costly to substitute D. rare
California enacts a statute to ban advertising in "bad taste." This stat-ute would likely be held by a court to be A) ?an unconstitutional restriction of speech
B) ?constitutional under the First Amendment. C) ?justified by the need to protect individual rights. D) ?necessary to protect national interests.