According to your textbook, if you see a person stepping toward you, leaning forward, and making direct eye contact, you should _

A. increase distance
B. decrease distance
C. stay exactly where you are
D. walk away


Answer: B

Communication & Mass Media

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Other names for the overrated powerful effects theory are the hypodermic needle model or the __________ model

Fill in the blank with correct word

Communication & Mass Media

The audience theory that states that persuasion is most effective when it complements or strengthens existing attitudes is called the

a. Klapper's reinforcement theory b. clean slate theory c. N-step theory d. spiral of silence theory

Communication & Mass Media

CNN's Headline News was criticized for having too many visual displays on the screen at one time. It's presentation was an example of the ________ aspect of the cognitive approach

Fill in the blank(s) with correct word

Communication & Mass Media

Which of the following is NOT a mistake beginning speakers often make?

A. finding a topic of little interest to the target audience B. choosing a topic about which the audience knows more than the speaker C. spending too little time thinking of an appropriate topic D. searching too long for the "perfect" subject for the speech

Communication & Mass Media