The audience theory that states that persuasion is most effective when it complements or strengthens existing attitudes is called the
a. Klapper's reinforcement theory
b. clean slate theory
c. N-step theory
d. spiral of silence theory
a
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In which of the following civil cases was a mass medium found liable for the death of a motorist?
a. Walt Disney Productions v. Shannon b. Olivia N. v. National Broadcasting Co. c. Weirum v. RKO General, Inc. d. All of the above
_____ includes the voiced parts of communication that go beyond the words themselves.
a. Gestures b. Proxemics c. Chronemics d. Paralanguage
Howard is lonely and shy. He and his wife divorced a few months ago. As soon as Howard comes home at night, he turns on the TV for companionship. According to Katz and Blumler, Howard uses the media for ______.
A. agenda setting B. cultivation effects C. information D. social interaction
CHOOSE ALL THAT APPLY. Relationships are about more than emotion and are an important part of ______.
a. your knowledge about the world b. what to think c. how to act d. what to believe and value