The audience theory that states that persuasion is most effective when it complements or strengthens existing attitudes is called the

a. Klapper's reinforcement theory
b. clean slate theory
c. N-step theory
d. spiral of silence theory


a

Communication & Mass Media

You might also like to view...

In which of the following civil cases was a mass medium found liable for the death of a motorist?

a. Walt Disney Productions v. Shannon b. Olivia N. v. National Broadcasting Co. c. Weirum v. RKO General, Inc. d. All of the above

Communication & Mass Media

CHOOSE ALL THAT APPLY. Relationships are about more than emotion and are an important part of ______.

a. your knowledge about the world b. what to think c. how to act d. what to believe and value

Communication & Mass Media

Howard is lonely and shy. He and his wife divorced a few months ago. As soon as Howard comes home at night, he turns on the TV for companionship. According to Katz and Blumler, Howard uses the media for ______.

A. agenda setting B. cultivation effects C. information D. social interaction

Communication & Mass Media

_____ includes the voiced parts of communication that go beyond the words themselves.

a. Gestures b. Proxemics c. Chronemics d. Paralanguage

Communication & Mass Media