Which term refers to why planners need to define how the brand will behave in the social Web, what voice will be used, and even how deeply the brand will interact in the social space with customers?
a. Social personality.
b. Social brand.
c. Social persona.
d. Social tactics.
e. Social media policy.
c. Social persona.
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The _________________________ displays a monthly calendar for current, previous, or future months that can be used for setting appointments
Fill in the blank(s) with correct word
Seventh Generation is a company producing products that limit the amount of negative impact on the environment. Its product line includes dishwashing liquid, toilet paper, paper towels, baby wipes, and laundry detergent, to name a few. Seventh Generation is now interested in producing a new line of clothing, mostly T-shirts, shorts, and long pants for both men and women. Its research indicates that they should use psychographic segmentation in their marketing strategy. Which group of segmentation variables will Seventh Generation be using?
A. Geographic location B. Age, sex, and socioeconomic characteristics C. Social class variables D. Personality characteristics, motives, and lifestyles E. Family life cycle, social class, and religion
Cadbury plc is a global confectionery company. Cadbury is forecasting its financial statements for Year 9. Selected financial information for Years 7 and 8 is provided in the table. What is Retained Earnings for Year 9?
Selected Financial Information Cadbury plc (£ millions) Year 8 Ratios (to Sales) Forecast Revenue £5,802 £6,962 COGS 3,300 0.568769 SG&A 1,490 0.256808 Dep. Exp. 196 312 EBIT 816 Int. Exp. 153 77 EBT 663 Provision for Income taxes 30 0.045* Net Income £633 Dividends £315 Retained Earnings £2,498 Shareholder's Equity £3,534 *Tax rate is a proportion of Earnings before Taxes. A) £2,917 B) £3,268 C) £4,007 D) £5,307 E) £5,885
Foreign limited partnerships do not have to operate in another country
Indicate whether the statement is true or false