Once in export markets, new exporters tend to maintain their focus on them, despite what is happening in the home market.
Answer the following statement true (T) or false (F)
False
Of the 12 mistakes most commonly made by new exporters, a common one is neglecting export business when the home market booms. Often companies turn to exporting when business falls off in their home market. When domestic business starts to boom again, they neglect their export trade. Such neglect can harm the profits and motivation of a company's overseas representatives, strangle its own export trade, and leave the firm without recourse when domestic business falls off again.
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What will be an ideal response?
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Indicate whether the statement is true or false
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