The campaign slogan, “It’s time to act NOW on mental illness,” reflected ______.

A. style
B. a call to action
C. urgency
D. both urgency and a call to action


D. both urgency and a call to action

Communication & Mass Media

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One way to engage consumers in your advertising campaign is to:

a. Invite them to create their own ads b. Have them send in suggestions for creative approaches c. Utilize a "day in the life" approach d. gauge their emotional responses in focus groups

Communication & Mass Media

This is a common network structure in which one parent site links to other sites that have related content, and the sites share their audience

A. shared B. commission C. curated D. all of these E. none of these

Communication & Mass Media

A principal source for many of the emerging stars of movies in the 1980s was

a. stage b. foreign movies c. university d. television

Communication & Mass Media

Which of the following values is an example of an f-stop on a typical lens? 

A. 0 B. 4 C. 48 D. 100

Communication & Mass Media