Which is NOT a job of the audience when it comes to audience ethics?
A) engage in conversation
B) accept information only after sufficient evidence has been presented
C) challenge the hidden meanings and motivations in a message
D) see the communication as a single episode with no need of confirmation from other sources
E) require that messages make sense in light of their past experience believing them
Answer: D
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a. Invite them to create their own ads b. Have them send in suggestions for creative approaches c. Utilize a "day in the life" approach d. gauge their emotional responses in focus groups
Sergei Eisenstein, the Russian film director, was greatly inspired by the ________ art movement
Fill in the blank(s) with correct word
According to Wilmot and Hocker's perspective on conflict, when the group perceives resources as scarce, they will likely assume that
A) the alternative solutions are limited. B) more information must be accumulated. C) someone else must make the decision. D) there are incompatible goals. E) the group cannot solve the problem.
A politician who claims his opponent is a Communist is engaging in the ________ fallacy
A) post hoc B) false analogy C) ad hominem D) ad populum