Critics say that by surrounding consumers with images of extravagant lifestyles and by showing products as symbols of status and success, advertising is likely to
A. encourage materialism.
B. initiate positive consumer socialization.
C. raise awareness against stereotypes.
D. promote a sense of patriotism.
E. reduce people's needs and wants.
Answer: A
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Ron and Harry have told Hermione that the theory she has told them about is not applicable to the practice of their profession of sorcery because it provides more thorough, accurate, and abstract explanations for communication than do some other types of theory. About which of the following would be the type of theory Hermione has told Ron and Harry?
A. commonsense theory B. scholarly theory C. strategic theory D. working theory
Treasurers, Inc., a manufacturer of gift articles, uses a single plantwide rate to allocate indirect costs with machine hours as the allocation base. Estimated overhead costs for the year are $9,000,000. Estimated machine hours are 30,000. During the year, the actual machine hours used were 44,000.
Calculate the predetermined overhead allocation rate. A) $205 B) $153 C) $300 D) $120
The ____________ is the difference between what is delivered and what customers perceive they have received
a. interpretation gap b. communications gap c. perceptions gap d. policy gap e. knowledge gap
If a seller cures within a reasonable amount of time, the contract:
a. has been performed. b. is breached. c. is void. d. is voidable.