In the concept stage, the refined idea is tested to determine consumer acceptance.
Answer the following statement true (T) or false (F)
True
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Which of the following statements is true about the indicative planning method?
A) Subsidiaries are in no way bound by the guidance provided by the headquarters. B) The potential of a target market is estimated completely by an organization's headquarters. C) An organization's headquarters does the planning and budgeting for the subsidiaries. D) Planning is done only using the global data and not market specific information.
When employees cannot work with management to make changes, they may engage in ________, taking their charges to the media in the hope that if the public learns about the situation, the organization will be forced to change.
A. whistle-blowing B. media manipulation C. benchmarking D. scapegoating E. progressive discipline
Answer the following statements true (T) or false (F)
In the capital asset pricing model, beta is used to represent systematic risk of individual securities and to predict the risk-based price of securities.
The influencing of people during conversations is referred to as
A. consumer socialization. B. interpersonal gossip. C. opinion formations. D. peer persuasion. E. word of mouth.