Which of the following statements is FALSE concerning the introduction of a presentation?
a. What you say at the beginning sets the stage for your entire presentation and initiates your rapport with the audience.
b. Attention-getting techniques may include a quotation by an expert, an appropriate joke, or a startling statistic.
c. The inductive approach is typically used, because the deductive approach would remove the element of suspense for the audience.
d. After presenting the purpose, you should preview the major points you will discuss in the order you will discuss them.
C
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Hyphenate two or more words that act together to _______________ another word
a. define b. modify c. emphasize d. deemphasize
In which situation would a communicator use an inductive outline?
a. To explain how to get optimum performance from a smart phone b. To outline procedures for logging into a network c. To tell employees that a two-week furlough is necessary for all employees. d. To respond positively to a request to replace a defective treadmill
Which of the following rules is essential for successful cash flow estimates, and ultimately, to successful capital budgeting analysis?
A. The return on invested capital is the only relevant cash flow. B. Only incremental cash flows are relevant to the accept/reject decision. C. Total cash flows are relevant to capital budgeting analysis and the accept/reject decision. D. Sunk cost is affected by accept/reject decisions and considered while estimating incremental cash flows. E. Opportunity cost has no impact on the cash flows and is not included in cash flow estimation.
When respondents are shown a list of various products, brands, and company names and then asked about advertisements they have seen lately, researchers are conducting a(n)
A. unaided recall test. B. pretest. C. recognition test. D. aided recognition test. E. aided recall test.