Larger companies are able to operate more efficiently than smaller companies because of:
a. economies of scope
b. economies of scale
c. both economies of scope and economies of scale
d. neither economies of scope nor economies of scale
c. both economies of scope and economies of scale
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Lauranne, the editorial head of her company's newsletter, was going through the draft of the publication's latest issue. The aim of the various articles was to inform the readers about the company's current environmentally friendly projects
However, she noticed most articles were very technical and tough to read. How can Lauranne improve the effectiveness of the magazine, and why would it be helpful? a. She should keep dry business content to a minimum; because readers avoid newsletters that are uninteresting and contain highly specialized language. b. She should modify the content to reduce the likelihood of readers debating the subject matter; because readers prefer newsletters that are only information-rich and avoid those that require them to engage in discussions. c. She should make the content as lengthy as possible; because readers find well-detailed and lengthy newsletters compelling to read. d. She should avoid white space and cram every portion of the page(s) with text; because readers find stories or illustrations covering every single part of the page attractive.
Answer the following statement(s) true (T) or false (F)
1. The indirect effects model recognizes that people will react differently to media messages because they have different backgrounds, needs, attitudes, and values. 2. Current research supports the fears media critics had in the World War I era of powerful, direct effects of the mass media. 3. The People’s Choice study found that voters use information from the media instead of information from family members to make up their minds during elections. 4. The critical/cultural approach to mass communication research looks at how meaning is created in society. 5. By February 2018, the New York Times had reported on more than 70 men who had been fired or forced to resign over accusations of sexual misconduct since October 2017.
Speeches clarifying concepts and issues are speeches to
__________. Fill in the blanks with correct word
The Sapir-Whorf hypothesis of linguistic relativity states that:
A) previous histories have been characterized by an unjust distribution of suffering. B) the power and beauty of languages move people emotionally and stir them to action C) all languages are similar at the core. D) the structure of a culture's language shapes what people think and do.