Lauranne, the editorial head of her company's newsletter, was going through the draft of the publication's latest issue. The aim of the various articles was to inform the readers about the company's current environmentally friendly projects
However, she noticed most articles were very technical and tough to read. How can Lauranne improve the effectiveness of the magazine, and why would it be helpful?
a. She should keep dry business content to a minimum; because readers avoid newsletters that are uninteresting and contain highly specialized language.
b. She should modify the content to reduce the likelihood of readers debating the subject matter; because readers prefer newsletters that are only information-rich and avoid those that require them to engage in discussions.
c. She should make the content as lengthy as possible; because readers find well-detailed and lengthy newsletters compelling to read.
d. She should avoid white space and cram every portion of the page(s) with text; because readers find stories or illustrations covering every single part of the page attractive.
A
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