Identify three different types of personal communication channels
What will be an ideal response?
Personal communications channels derive their effectiveness from individualized presentation and feedback and include direct marketing, personal selling, and word of mouth. Advocate channels consist of company salespeople contacting buyers in the target market. Expert channels consist of independent experts making statements to target buyers. Social channels consist of neighbors, friends, family members, and associates talking to target buyers.
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All of the following are examples of prospecting methods EXCEPT:
A. experimentation. B. cold canvass. C. observation. D. endless chain. E. social media platforms.
The final output of demand planning stage is a ______ that has the agreement of all the stakeholders of the S&OP process.
A. single supply plan B. single demand plan C. multiple demand plans D. multiple supply plans
Primary data result from reading what others have experienced or observed and recorded
Indicate whether the statement is true or false
All of the following are considered stakeholders EXCEPT those groups and individuals who
A. are buyers and suppliers. B. are unions and employee groups. C. are affected by the organization's mission. D. have only a financial stake in the company.