The holder of a negotiable document of title to whom the document has been duly negotiated has legal title to the goods covered by the document
a. True
b. False
Indicate whether the statement is true or false
True
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________ says that if a written contract is a complete and final statement of the parties' agreement, any prior or contemporaneous oral or written statements that alter, contradict, or are in addition to the terms of the written contract are
inadmissible in court regarding a dispute over the contract. A) Main purpose exception B) Leading object exception C) Parol evidence rule D) Promissory estoppel
Higher prices can be used competitively to
A. achieve higher market share. B. achieve greater profits. C. start a price war. D. establish a product's premium image. E. convey value.
Opportunity cost is the benefit ________
A) received by selling goods on behalf of another division B) received by selling goods to one of the other divisions within the company C) given up by purchasing goods at a price lower than its total manufacturing cost D) given up by choosing an alternate course of action
Companies that show support for recycling efforts and other examples of green marketing through advertising are engaged in:
A. event publicity B. public relations profiling C. consumer intimidation D. sponsorship E. advocacy publicity