Buyers' behavior is unimportant to channel members.
Answer the following statement true (T) or false (F)
False
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What is a synonym for the macroenvironment?
A. economic environment B. ethical environment C. microenvironment D. task environment E. general environment
Contracts for the provision of services are not covered by Article 2 of the UCC.
Answer the following statement true (T) or false (F)
Which of the following statements about marketing research and marketing information systems is true?
A. Marketing information systems gather, access, and analyze data from intra-company sources, while marketing research handles all external sources. B. Neither involves the use of big data. C. Marketing information systems tend to increase the quantity of information available for decision making, but with some decrease in quality. D. Both tend to focus on nonrecurring information needs. E. None of these answers is correct.
The most active investment banking firm in the private placement market is ________
A) Merrill Lynch B) Lehman Brothers C) Goldman Sachs D) Morgan Stanley