A contract limiting the rights of others to go into business in a specific industry or line of business for a specified period is called a
A) noncompete covenant.
B) patent.
C) copyright.
D) trademark.
A
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Which of the following would most likely improve coordination between marketing and sales?
A) Salespeople should directly participate in the development of new products. B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge. C) The sales force should strategize promotional strategies and be the primary decision makers about marketing. D) Marketing managers should field test new promotion strategies before the sales team. E) The marketing and the sales departments should conduct annual job rotations.
Of the various types of blogs, which one do marketers have the lowest level of control over?
A. corporate B. professional C. corporate microblogs D. personal E. professional microblogs
Pioneer or breakthrough products
A. will likely result in late maturity buying. B. require the use of concept testing services. C. must be geographically centered. D. incorporate reverse engineering outputs. E. can change consumer preferences.
Stock W has the following returns for various states of the economy:
State of the Economy Probability Stock W's Return Recession 10% -30% Below Average 20% -2% Average 40% 10% Above Average 20% 18% Boom 10% 40% Stock W's standard deviation of returns is A) 20% B) 14%. C) 17%. D) 10%.