According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the
A. primary reinforcement is the brand, and not the promotional incentive.
B. purchase behavior is attributed to an external incentive.
C. consumers typically possess high brand loyalty.
D. relationships between promotions and attitudes are weak.
E. purchase is internally motivated and unaffected by an external stimulus.
Answer: B
You might also like to view...
Your boss gives you a project to accomplish by the end of the week. She does not check in with you at all until Friday when she reviews your work and tells you that you made several mistakes and must do the project over. Your boss was using which factor of transactional leadership?
What will be an ideal response?
Which of the following is true about the standard adopted by the Restatement (Third) of Torts for design defects?
A) It is based on strict liability. B) It is based on reasonableness. C) It is a negligence-based test on the duty to warn. D) It is based on the defendant's intent.
Because of artificial intelligence, jobs may go away but there will be new types of jobs for humans as long as companies and individuals participate in ________.
A. retooling B. startups C. project management D. the dot-com boom E. reorganization process
Regarding ethical issues, the most important thing a company can do is to have written formal guidelines for common ethical situations.
Answer the following statement true (T) or false (F)