Explain what the term "the vital" means as a factor of attention

What will be an ideal response?


"The vital" was coined by Alan Monroe to reflect our tendency to be concerned with things that immediately benefit us. According to the textbook, we tend to concern ourselves with things that affect our health, reputation, property, or employment. In essence, the vital refers to personalizing the speech for a particular audience and making it relevant to the audience.

Communication & Mass Media

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Media buyers verify circulation claims of printed mass media with

A) Nielsen Online Campaign Ratings. B) Arbitron surveys. C) the Audit Bureau of Circulations. D) BookScan.

Communication & Mass Media

In persuasive speaking, you must

A.) identify the barrier. B.) reach an action step. C.) follow the problem/solution format. D.) follow a sequential format. E.) use clear rhetorical questions.

Communication & Mass Media

Which of the following illustrates the flow of influence asserted by the two-step flow theory?

a. media -> publics -> spokespeople b. early adopters -> media -> publics c. publics -> media -> early adopters d. media -> early adopters -> publics

Communication & Mass Media

Another term for the nominal group technique is

A. silent brainstorming B. verbalized brainstorming C. evaluative brainstorming D. absentee brainstorming

Communication & Mass Media