The potential for dissonance is influenced by ________.
A. personality
B. the ability to be persuaded
C. self-confidence
D. All of the choices are correct.
Answer: D
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Gold Company had the following transactions:
Use the following sales journal to record the preceding transactions. The company uses the perpetual inventory system.
Which of the following is a differentiating functionality used by Dell to sell its laptop
computers? A) Dell laptop computers are pre-installed with Windows operating system software. B) Dell allows consumers the option of customizing their laptop computers. C) Dell uses Intel's latest processors in its laptop computers. D) Dell uses 17-inch LCD screens in its entertainment laptop computers.
An assembly line is characterized by which of the following?
a. Low volume, high flexibility b. Low volume, limited flexibility c. High volume, limited flexibility d. High volume, high flexibility
The key to a successful emotional advertising appeal is to use the emotion to
A. make consumers cry. B. deliver a logical message. C. create a bond between the consumer and the brand. D. get consumers to think about the benefits of the product. E. balance social marketing with product-focused advertising.