Write a note on the economic factors that influence the external business environment
What will be an ideal response?
ANSWER: One of the major factors in the external environment facing the global marketer is the level of economic development in the countries where it operates. In general, complex and sophisticated industries are found in developed countries, and more basic industries are found in less developed countries. Larger incomes mean greater purchasing power and demand, not only for consumer goods and services, but also for the machinery and workers required to produce consumer goods.
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A) marketplace B) brand valuation C) brand strategy D) channel E) category
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Indicate whether the statement is true or false
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Answer the following statement true (T) or false (F)
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Indicate whether the statement is true or false