Answer the following statement(s) true (T) or false (F)
1. Ads that use an authority figure to sell a product are less effective than having a consumer sell a product on the radio.
2. To avoid stilted language in radio ads, write formally.
3. Using music to evoke a mood is an ineffective tool in radio advertising.
4. Sending consumers to a website is more effective than using a phone number for radio advertising.
5. Radio advertising is moving away from the traditional 30 second spot
1. False
2. False
3. False
4. True
5. False
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Explain the personal-social identity continuum
What will be an ideal response?
Based on research by the National Center for Injury Prevention and Control in the U.S., approximately what percentage of adult Americans have experienced partner violence?
a. 2% b. 5% c. 10% d. 20% e. 50%
Which of the following is NOT a traditional form of interviewing?
A. information-gathering interviews B. selection interviews C. virtual interviews D. information-giving interviews
The assumption that certain races are intellectually inferior to others is a clear example of _______ racism
a. heterosexist b. institutionalized c. conventional d. individual