The various measurement methods that can be used in PR activities are communication audit, pilot test and split messages, meeting and event attendance, and
a) newsletter readership.
b) evaluation process.
c) message identification.
d) attitude measurement.
a
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Bill, a publicistfor a public relationsfirm, wrote content and storiesthat wererejected, and his supervisor told him the material would not appeal to media gatekeepers. What is the most important thing Billshould do to be an effective publicist?
a. Bill must be thoroughly familiar with traditional journalistic news values. b. Bill must know where to find news and how to select the most interesting angle. c. Bill must learn to be an effective problem solver. d. Bill must come up with creative publicity tactics that effectively break through a forest of competing messages.
A good audience survey should be short
Indicate whether the statement is true or false
The term "mystery"
a. suggests that the words we use not only create and name things in our experience of reality but also limit them and can make them invisible. b. refers to making meaning. c. refers to the idea that coherence and coordination are concrete representations of reality. d. describes how there is nothing more to reality than what is created by our words. e. assumes that words never have the power to limit our perceptions of the world.
How did Edward T. Hall contribute to the origins of intercultural communication?
A. Hall developed a technology that increased our ability to communicate with people in other cultures. B. Hall helped describe the relationship between language learning and conflict. C. Hall identified and wrote about cultural differences in nonverbal communication. D. Hall explored the relationship between a person's national identity and values orientations.