Bill, a publicistfor a public relationsfirm, wrote content and storiesthat wererejected, and his supervisor told him the material would not appeal to media gatekeepers. What is the most important thing Billshould do to be an effective publicist?
a. Bill must be thoroughly familiar with traditional journalistic news values.
b. Bill must know where to find news and how to select the most interesting angle.
c. Bill must learn to be an effective problem solver.
d. Bill must come up with creative publicity tactics that effectively break through a forest of competing messages.
A
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All communication contains both a __________ and a __________ dimension
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Answer the following statement true (T) or false (F)