Bill, a publicistfor a public relationsfirm, wrote content and storiesthat wererejected, and his supervisor told him the material would not appeal to media gatekeepers. What is the most important thing Billshould do to be an effective publicist?

a. Bill must be thoroughly familiar with traditional journalistic news values.
b. Bill must know where to find news and how to select the most interesting angle.
c. Bill must learn to be an effective problem solver.
d. Bill must come up with creative publicity tactics that effectively break through a forest of competing messages.


A

Communication & Mass Media

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Besides argot, ______ and values contribute to defining subgroup identity and boundaries.

A. media use B. violence C. views of change D. nonverbal messages

Communication & Mass Media

All communication contains both a __________ and a __________ dimension

Fill in the blanks with correct word

Communication & Mass Media

What suggestion presented in your textbook for using supporting materials is used in the following speech excerpt?Since it first opened for business, McDonald's has sold over 100 billion hamburgers. To give you an idea how many hamburgers that is, think of it this way: Since each McDonald's burger (with the bun) is about 2 inches thick, 100 billion hamburgers stacked on top of each other would reach over 3 million miles-fifteen times as far as the moon.

A. Explain your statistics. B. Use examples to quantify ideas. C. Present testimony from qualified sources. D. Quote or paraphrase accurately. E. Use statistics to personalize ideas.

Communication & Mass Media

Effective commemorative speeches depend above all on the speaker's use of reasoning.

Answer the following statement true (T) or false (F)

Communication & Mass Media