Which research, though flawed, drew attention to the idea that managers using good human relations could improve worker productivity?
A. Maslow's hierarchy of human needs
B. Operations research
C. Theory Y
D. Fayol's administrative management
E. The Hawthorne studies
E. The Hawthorne studies
The Hawthorne studies were faulted for being poorly designed and not having enough empirical data to support the conclusions. Nevertheless, they succeeded in drawing attention to the importance of "social man" (social beings) and how managers using good human relations could improve worker productivity.
You might also like to view...
Advertising, sales promotion, public relations, direct marketing, and personal selling are all parts of the ________
A) target market strategy B) pricing strategy C) product strategy D) promotional strategy E) distribution strategy
Which of the following adopter groups is most important to "sell"-given the importance of opinion leaders?
A. late majority B. early adopters C. early majority D. innovators E. laggards
Products are born, and then they grow up and become mature. In marketing, this process is known as the ________
Fill in the blanks with correct word
If you respond well to negative feedback, you can win a customer for life
Indicate whether the statement is true or false