When trying to overcome respondents' unwillingness to answer, the researcher might list the possible responses a respondent might make. More specifically, the list is an effort by the researcher to ________
A) increasing the unwillingness of respondents
B) obtain sensitive information
C) put the information request in context
D) reduce the effort required of the respondents
D
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Shareholders are also called
A. bondholders. B. brokers. C. stockholders. D. debt-holders.
Many financial reports produced by organizations are nondiscretionary–publicly traded firms have no choice but to prepare income statements, tax returns, etc. Management reporting is often called discretionary reporting because it is not mandated, as is financial reporting. Is this a valid statement? Why or why not?
A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) ________
A) corporate vertical marketing system B) contractual vertical marketing system C) direct marketing system D) horizontal marketing system E) administered vertical marketing system
When assessing the credibility of information, you should determine whether the sources you consulted are ______ and______.
a. convincing; objective b. qualified; persuasive c. persuasive; objective d. qualified; objective