Virtual communities began online after the Internet was in general use
a. True
b. False
Indicate whether the statement is true or false
False
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The primary benefit of using a scarcity appeal is that it:
A) increases brand awareness B) encourages consumer action C) is an excellent method of conveying product information D) is an excellent method of gaining attention
The number of times an average person in the target market is exposed to a message is known as the ________ of the message
A) quantitative value B) reach C) frequency D) exposure rate E) turnover rate
Operating budgets are plans used in daily operations
Indicate whether the statement is true or false
Vast Ocean Corporation has an incentive compensation plan under which the sales manager receives a bonus equal to 10% of the company's income after deducting income taxes but before deducting the bonus. Income before income tax and the bonus is $80,000 . The effective income tax rate is 40%. How much is the bonus?
a. $8,000 b. $5,000 c. $4,800 d. $4,320