Words that are to be superimposed over the action on the screen are indicated by the word:
a. REVERSE
b. TITLE
c. SUPER
d. SURPRINT
c
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Criticism has been leveled at the use of advertising value equivalency (AVE) in evaluating public relations because ________
A) public relations doesn't require evaluation B) third-party endorsement multipliers are arbitrary C) it doesn't address whether the audience took desired actions D) A and C E) B and C
The thesis is __________
a) the main idea that you want to convey to your audience b) a statement concluding the speech c) formulated in the middle of the speech d) a statement that supports a major point
Troy decided to organize his speech on adoption based upon his personal adoption story. He is using the _____ organization pattern.
a. time order b. narrative order c. topic order d. logical reasons order
When Jay Leno or David Letterman confides in viewers at home, he is using
a. the autonomous mode of address. b. the cinematic mode of address. c. the rhetorical mode of address. d. the synthetic mode of address. e. Both b and c.