In a process sequence where a product flows from process A to process B, what is process B called?
What will be an ideal response?
the dependent process
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In terms of external search for information in a purchase decision, the need for cognition is:
A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values B) a personality characteristic an individual displays when he or she engages in and enjoys mental activities C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors D) simulations of the knowledge structure embedded in an individual's brain
Roles and perceived roles, motivational levels, and attitudes toward risk are examples of which factor that affects members of business buying centers?
A) organizational B) individual C) cultural D) economic
In the executive opinion method of forecasting, the marketing manager might simply rely on his or her own opinion to predict sales
Indicate whether the statement is true or false
In the context of operations, the maximum amount of output an operation is capable of producing in a given time period is given by the ______.
A. firm’s managerial efficiency B. responsiveness of the firm’s suppliers C. firm’s capacity D. manufacturing lead time