The background, knowledge, attitudes, experiences, and philosophies shared by the speaker and audience is called __________________.

a. common ground
c. shared understanding
b. personalization
d. perspective


a. common ground

Communication & Mass Media

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Some people wrongly believe that targets of partner abuse deserve it or "have it coming" because they stay in abusive relationships or don't know how to protect themselves. Which battering myth is reflected in these views?

A. the "everybody does it" battering myth B. the "only the poor are abusive" battering myth C. the "blame-the-victim" battering myth D. the "blame-the-abuser" battering myth

Communication & Mass Media

When measuring the tone of news coverage, which tool is typically used?

a. good to bad on a scale of 1–5 b. a positive, negative or neutral rating c. number of impressions d. number of media mentions

Communication & Mass Media

Short attention span

What will be an ideal response?

Communication & Mass Media

Anna is listening to her classmate Robert given a presentation on why his classmates should take a daily supplement of Vitamin E. He has the same major as Anna, Business, and is also a sophomore. In terms of credibility Anna will:

a. rate his as highly credible because she sees him as similar to her b. carefully consider his personal experience with taking Vitamin E to determine his credibility c. see him as less credible as they have the same educational background d. see him as more trustworthy because of their similarities

Communication & Mass Media