When measuring the tone of news coverage, which tool is typically used?
a. good to bad on a scale of 1–5
b. a positive, negative or neutral rating
c. number of impressions
d. number of media mentions
b. a positive, negative or neutral rating
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In general, any campaign planning approach should be thought of as ______.
a. having a clear beginning end point b. serving specific goals and objectives for stakeholders c. being based on a problem-solving approach d. circular or ongoing
If your friend solicits your opinion on how to handle his relational difficulties only to discount and dismiss your opinion, he is demonstrating aggressive listening.
a. true b. false
This theory is about the way marginalized groups can use their status to experience things that people in power can never experience and therefore can have only limited knowledge of
A) diversity theory B) feminist standpoint theory C) cognitive dissonance theory D) uses and gratification theory E) uncertainty reduction theory
When a PowerPoint slide contains too much text, the tendency of the audience is to
__________ the slide rather than listen to the speaker. a. read b. ignore c. translate d. destroy e. re?do