When measuring the tone of news coverage, which tool is typically used?

a. good to bad on a scale of 1–5
b. a positive, negative or neutral rating
c. number of impressions
d. number of media mentions


b. a positive, negative or neutral rating

Communication & Mass Media

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This theory is about the way marginalized groups can use their status to experience things that people in power can never experience and therefore can have only limited knowledge of

A) diversity theory B) feminist standpoint theory C) cognitive dissonance theory D) uses and gratification theory E) uncertainty reduction theory

Communication & Mass Media

When a PowerPoint slide contains too much text, the tendency of the audience is to

__________ the slide rather than listen to the speaker. a. read b. ignore c. translate d. destroy e. re?do

Communication & Mass Media

In general, any campaign planning approach should be thought of as ______.

a. having a clear beginning end point b. serving specific goals and objectives for stakeholders c. being based on a problem-solving approach d. circular or ongoing

Communication & Mass Media

If your friend solicits your opinion on how to handle his relational difficulties only to discount and dismiss your opinion, he is demonstrating aggressive listening.

a. true b. false

Communication & Mass Media