According to McClelland’s need theory, the need for power is ______.
A. the need to influence others to do what you want
B. the need for close personal relationships
C. the drive to succeed at high levels
D. the need for consistent feedback
A. the need to influence others to do what you want
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One of the possible objectives of marketing communications is helping consumers evaluate a brand's perceived ability to meet a currently relevant need. Which of the following is a positively oriented relevant brand need?
A) problem removal B) social approval C) normal depletion D) problem avoidance E) incomplete satisfaction
The emotion of ______ is evident in facial expressions that include a smiling mouth, puffed lower eyelids, smooth brow and forehead.
A. happiness B. sadness C. surprise D. anger
What is a primary key?
A. Characteristics or properties of an entity. B. A field (or group of fields) that uniquely identifies a given attribute in a table. C. A field (or group of fields) that uniquely identifies a given record in a table. D. A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables.
The changing conception of resistance concerns ______.
A. techniques to eliminating resistance B. knowing the difference between resistance and ambivalence C. working through the change as though the resistance is not valid D. none of these