Marble Inc. is a new firm that entered the smartwatch industry during the growth stage of the industry life cycle. It managed to become one of the top-three smartwatch manufacturers during the shakeout stage due to its low-cost structure. What features should Marble emphasize in its product marketing to ensure it successfully crosses the chasm into the maturity stage?
A. the company's outsider status
B. sleek and trendy design
C. ease of use
D. advanced capabilities
Answer: C
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Answer the following statements true (T) or false (F)
1. The first step of the strategic-management process is to establish the grand strategy. 2. The strategic-management process has five steps and a feedback loop. 3. A vision will be demoralizing to employees if it describes a future state that appears beyond the reach of the organization. 4. Many good mission statements include descriptions of an organization's customers, as well as its major products or services.
When will advertising be deemed deceptive?
Which of the following sentences would be most effective in a presentation to employees in your Tokyo office regarding new hiring policies?
a. Before interviewing potential employees, all department managers must submit an A-32 interview information form to HR. b. To get the ball rolling when hiring a new employee, a department manager should contact Human Resources to provide name, social security number, mailing address, telephone number, position title, starting date, and annual salary. c. Remember, those of us in Human Resources set these hiring policies to help you find someone who fits the needs of your department like a glove. d. When budgeting money for a new position in your department, contact Human Resources for a position request form so we can begin the necessary paperwork to add a position.
Which of the following generated an estimated 25 percent share of the global gross domestic product, making it the largest economy in the world in 2014?
A. the Central American countries of DR-CAFTA B. the European Union C. the North American countries of NAFTA D. China E. the United States